To TV that is… Showtime in the U.S. (and Astral in Canada) are about to begin the first airings of the Billy Jack movies in almost a decade. We’re very excited to have the films back in ‘circulation’. In addition, it’s the first time any of the films other than ‘Billy Jack’ will be seen…
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Original TV Commercials – Town Council Meeting
For those of you that don’t know, the main undercurrent of ‘Billy Jack’ is the hostility between the rather conservative town and The Freedom School, run on a nearby Indian reservation. The town doesn’t like the ways or ‘hippies’ at the school, and after a violent fight in town between Posner’s cowboys and Billy Jack, the town council holds a meeting on how to…
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Original ‘Billy Jack’ TV Ads #2 – Testimonials
Another of the incredibly successful TV ads used during the 1973 re-release of ‘Billy Jack’. This one features testimonials from folks who had just seen the film and been surprised by a camera crew waiting in the lobby asking them to talk about the film. My favorite is the…
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Original TV Commercial – ‘The Hug’
OK. I've gone crazy. Three posts already today. But you'll understand when you see what I've found... This is one of the original commercials created by Tom Laughlin (Billy Jack) for the 1973 re-release of his film 'Billy Jack' (the film was originally released...
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The marketing of ‘Billy Jack’ during the re-release in 1973 remains legendary even today. In order to get the theaters to play his two-year-old film, Tom had to rent the theaters, called 4-walling in the industry and he produced …
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