One of my favorite pictures from the era, not because everyone had to dress up in Billy Jack hats (beats the Hot Dog on a Stick outfits, I suppose) but because of the prices. Seriously, popcorn is 25¢, candy is 15¢ and 35¢ (presumably for the lap-size box). I actually remember tickets were a buck or less (for matinees). Can you imagine going on a date to the movies and having change for your $5?!?
Everyone clearly got the T-shirt memo, but the jokers on the right either stopped reading there or misunderstood that it was 'Derby' day.
Hats, T-shirts, posters... the multi-media onslaught (radio, print, TV) of the re-release of 'Billy Jack' in 1973 was so massive NO ONE didn't know the movie was playing when it rolled into town.
the popcorn at theatres today should STILL be 25 cents! bleh! i worked atta theatre before- it aint reddenbacher annit aint jiffy…
WOW. I could get the kids A LOT of candy!!!